SilverTree Design Studio — About
Some studios build brands.
SilverTree builds the brands
founders want to be remembered by.
01 — The studio
A boutique brand and design studio working across Gurgaon and Kuala Lumpur, SilverTree has spent over fifteen years and fifty-plus brands answering a single question: what makes a brand worth remembering?
The answer is rarely a logo. It's the clarity underneath it — the strategy, the story, and the discipline to say it well, everywhere, every time.
02 — How we're built
Founder-led
by design,
not by accident.
SilverTree is founded and solely owned by Sugandhi Luthra. The studio runs as a deliberately small core surrounded by a network of long-term specialist associates — people Sugandhi has worked alongside for years.
When a project calls for them, those specialists step in as partners, not placeholders. It's the range of a full agency without the overhead, the hand-offs, or the junior-team guesswork.
You work with the founder. The right experts work with her.
The specialist network — on call when the brief needs it
- Celebrity & influencer partnerships
- SEO
- Meta & Google ads
- Website design & development
- Performance marketing & metrics
- Additional design hands, when scale demands
That model shapes everything the studio does — organised across three pillars.
03 — About Sugandhi
Strategist,
designer, and teacher —
in one person.
Behind the work is Sugandhi herself — a communication designer with over seventeen years across agency, academia, and enterprise. She has built brands inside advertising, taught the next generation of designers as faculty, and led strategy for organisations whose reach extends well beyond a single market.
She works the way she thinks: structured but human, rigorous but warm — as comfortable with a dashboard of metrics as with the emotional truth of a brand.
That combination is what founders come to SilverTree for.
04 — Why SilverTree, not someone else
The studio that sits
between the two.
Big agencies
…can feel like a machine.
Freelancers
…can feel like a gamble.
SilverTree — deliberately between
Senior attention. Specialist depth. A real stake in how things turn out.
05 — The belief that runs through everything
The brands that get remembered aren't the loudest.
They're the clearest, the most consistent, the most sure of who they are.
SilverTree exists to give founders that same certainty — to shape brands with the substance to last and the craft to be noticed.
Gurgaon
Sector 48, Sohna Road, Gurgaon
Our HQ since 2010. Where the team gathers for production weeks and workshops.
Kuala Lumpur
Mont Kiara, Jalan Dutamas, Kuala Lumpur
Our Southeast Asia studio. Where we work with hospitality, craft and lifestyle brands across the region.
The studio's tagline, in full