Studio Notes
Designing across two cities — Gurgaon and Kuala Lumpur
How working between India and Malaysia shapes the way we think about culture, craft and visual language.
Sugandhi Luthra
Journal · Studio notes
Things we think
out loud.
Studio Notes
What 15 years of running a studio taught me about clients
Lessons from 50+ brands across two countries — what the best clients have in common, and what we now say no to.
Sugandhi Luthra
Branding
The case for quiet brands in a loud world
Why restraint, white space and slow storytelling are the most radical things a brand can do in 2026.
Sugandhi Luthra