Celeste Artisanal Teas

Celeste — founded by Anubha Jhawar, a certified Tea Sommelier from UK Tea Academy — makes some of India's most refined artisanal tea. But standing out in a crowded D2C tea category takes more than beautiful packaging.

A full digital marketing engine — performance ads, storytelling content around single-origin sourcing from Darjeeling and Assam, tea-education editorial, occasion-led gift-box campaigns, and a category playbook that positions Celeste as tea for people who take their rituals seriously.

Growing DTC revenue, expanding into international shipping, and features across national lifestyle press.