Case 06 · Fashion & Apparel
Nuhh
Branding and digital marketing for a contemporary Indian-wear house.
What we did
The Challenge
A new ethnic-wear label needed a considered identity, a modern voice, and a digital marketing engine that could compete with heritage brands twice its size.
Our Approach
We shaped Nuhh's brand from name outward — restrained typography, editorial fashion campaigns, a fabric-first content strategy, and a performance marketing programme optimised for a discerning modern Indian woman.
The Outcome
A consistent brand across social, storefront, packaging and reviews — with the kind of repeat-customer loyalty most young labels only aspire to.
Impact, in numbers
Services
Focus
Selected artefacts
Fig. 01 — Nuhh
Fig. 02 — Nuhh
Fig. 03 — Nuhh
Next case · 07
The Studio Posh | Kelowna
Social media marketing for a boutique beauty and lash studio in Kelowna, BC.